Cynthia Putnam
With over 10 years of experience in interaction design, I am also interested in experimenting with alternative interfaces. For example, how can depth be integrated into interfaces in a meaningful way or how can serendipity be more supported in e-commerce?

As a designer, I have been involved in several projects investigating alternative interfaces including Microsoft's 2004 home of the future (view in the design portfolio area).

As part of my Master's degree, I investigated alternative shopping experiences that promoted serendipitous findings; I used Amazon.com as my prototype mock-up for usability in this classroom example:

Alternative online shopping interfaces
Abstract: Online shopping sites do an excellent job of providing detailed information and supporting search functionality for their products. However, offline stores have a distinct advantage in supporting browsing behavior that can lead to a serendipitous finding. Interweaving searching and browsing behavior, which research has shown to be the norm, is more difficult online.

This paper explores two variations of information design intended to visualize the online shopping experience of buying a book, the “virtual bookshelf” and the “connection map” and initial user input and recommendations for improvements to the prototypes. The goal of these systems is to take advantage of the additional information the online experience can provide while adding a means by which an online shopper can browse for related items.
Status: I developed two prototype alternative shopping interfaces for intitial pilot usability: (1) virtual bookshelf and (2) connection map. I used Amazon.com as the basis for my interface - the design reflects the 2005 (spring) version of Amazon.com, since that is when the pilot usability studies were performed.
 
All writing and artwork copyright Cynthia Putnam 2010-2011
Chicago, Illinois